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BackLink Building

What is Backlinks??

Backlinks (also known as “inbound links” or “external links”) are links from other websites to your website. Search engines consider backlinks “votes” for your website and content, which can improve a site’s rankings in the search results.

Backlinks are basically votes from other websites. Each of these votes tells search engines: “This content is valuable, credible and useful”.

So the more votes you have, the higher your site will rank in Google and other search engines.

Why Backlinks are important?

For search engines:
relevant your site is on the topic that you rank for.

backlinks to your website are a signal to search engines that other external websites are endorsing your content

  • search engines can interpret that content is worth linking to, and therefore also worth ranking higher on a (search engine results page).

For End User:

  • backlinks connect searchers with information that is similar to what is being written on other resources.
  • a backlink establishes connection points for information that a searcher may be interested in clicking.

Note: There are backlinks that can make a small or big changes and difference in your site.

Objective Building Backlinks

1. Relevance

Your #1 link building objective should be to get backlinks on websites that are relevant to yours.

2. Authority

The stronger the site, the better the results.

3. Link Quality

A website can appear to be “authoritative” on the surface, it be outright dangerous when you dig deeper.

4. Traffic

If you approach link acquisition with the intention of driving traffic to your website, it changes your entire mindset. Your goal should be to get backlinks on website with real traffic. This doesn’t mean you’ll get loads of referral traffic, but it’s a good standard to have.

5. Editorial Standards

Why are diamonds valuable? Because they’re difficult to get. That’s how you need to approach your link building. The harder it is to land a backlink, the more valuable it probably is. On the other hand, the easier a backlink is to get, the less valuable it is. Focus on getting backlinks on websites that have editorial standards.

6. Outbound link quality

  • Websites with strong editorial guidelines will likely only link out to quality resources. You want your link to “live” around other quality outbound links.
  • Examine every prospective website and ask:
    • What are they linking out to?
    • What are they linking out to?
    • Are the outbound links going to respected, trusted sites?
    • Do the outbound links look natural or do they look like paid links?

What are they linking out to?


7. Indexation

This is by far the most obvious point, but the target website needs to be indexed in Google. If the site isn’t indexed, then your backlinks will be worthless.